Symbolism And Mystery Of Emily By William Faulkner

William Faulkner gave his character Emily Grierson chief physiognomies such as; traditional, stubborn, lonely, and also unfortunate. He displays symbolism and mystery in this particular short story and depicts how she faced several difficulties during the course of her entire life. Emily Grierson lost her father around thirty years ago and she didn’t interact with her townspeople anymore. Emily’s house was no longer the best looking house because it was decaying and becoming dustier. The new generation of townspeople liked to gossip about her and pity her because of the way she was. She then begins to date a man named Homer Barron, whom she encountered when he was working on her street. She was seen buying poison and thus the townspeople thought she was going to kill herself. Ultimately, Homer Barron is no longer seen with Emily, and she ends up dying at the age of seventy-four. After her passing the townspeople go into her room that was always closed. They discov er his body rotting, an imprint of another body, as well as a strand of grey hair. In his short story, â€Å"A Rose for Emily† he leads the reader to the sympathetic that one misfortune supported by another big one may lead to irreversible damage to the humanity of an individual. At the beginning of his short story he begins describing Emily Grierson’s house, which was once the best one on the street but now it’s repulsive. â€Å"It was a big, squarish frame house that had once been white, decorated with cupolasShow MoreRelatedSymbolism In Rose For Emily892 Words   |  4 Pagesextreme situations. William Faulkner achieved to describe that in the story â€Å"Rose for Emily† through the main character, Miss Emily Grierson who suffered from necrophilia. This story is enriched with full of symbolism, along with a deep-rooted issues and messages. Symbolism helps to gives readers to think about text and hidden themes that go along with the symbols. This g ives reading a more rich and vivid experience. There are symbols lurking in every corner of this short story. William Faulkners useRead MoreA Tale of Terror 1087 Words   |  4 Pagesremember. William Faulkner’s â€Å"A Rose for Emily,† a short story about the odd Emily Grierson, a once well-respected woman in a small southern town, takes readers into a whirlwind of a story leading up to a horrifying discovery about Miss Emily’s secretive demeanor. Through his characterization of Miss Emily, his descriptions of the setting, and his use of foreshadowing, Faulkner effectively develops â€Å"A Rose for Emily† into a horrific tale. The first way that Faulkner organizes â€Å"A Rose for Emily† is inRead More Symbolism and Theme in William Faulkners A Rose for Emily Essay examples1463 Words   |  6 PagesSymbolism and Theme in William Faulkners A Rose for Emily  Ã‚  Ã‚   In William Faulkners short story A Rose for Emily, a series of interconnected events collectively represent a single theme in the story. Symbolism is the integral factor involved in understanding the theme. A Rose for Emilys dominant theme is the search for love and security, a basic human need which can be met unfavorably in equivocal environments. Faulkners use of symbolism profoundly develops the theme of the story, bringingRead MoreA Rose of Death in A Rose for Emily by William Faulkner667 Words   |  3 PagesA Rose for Death Among many twentieth-century writers who have attempted to write about murder and mystery, William Faulkner’s ability to create an uncomfortable mood is incomparable to any other. When Miss Emily Grierson died, our whole town went to her funeral. In the introduction of A Rose for Emily, the pages are immediately infested with the theme of death, which brings the reader to question why this story has such a depressing tone upon separating the front cover from its pages. MakingRead MoreEssay A Rose for Emily: Antebellum South vs. Modern South1115 Words   |  5 PagesA Rose for Emily: Antebellum South vs. Modern South William Faulkner wrote, A Rose for Emily. In the gothic, short story he contrasted the lives of the people of a small Southern town during the late 1800s, and he compared their ability and inability to change with the time. The old or Antebellum South was represented by the characters Miss Emily, Colonel Sartoris, the Board of Aldermen, and the Negro servant. The new or Modern South was expressed through the words of the unnamed narratorRead More A Rose for Emily Essay example1102 Words   |  5 Pages A Rose for Emily: Antebellum South vs. Modern South nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner wrote, â€Å"A Rose for Emily.† In the gothic, short story he contrasted the lives of the people of a small Southern town during the late 1800’s, and he compared their ability and inability to change with the time. The old or â€Å"Antebellum South† was represented by the characters Miss Emily, Colonel Sartoris, the Board of Aldermen, and the Negro servant. The new or â€Å"Modern South† was expressed through theRead MoreSymbolism In A Rose For Emily1276 Words   |  6 PagesSymbolism is the use of an object or a word to represent an abstract idea. Its often used by writers to represent a hidden message or a hint in a story. The short Stories A Rose for Emily by William Faulkner and Everyday Use by Alice Walker are great examples of the use of symbolism. In A Rose for Emily Faulkner uses symbolism to create a Story about a woman called Emily whose life is surrounded by mysteries, especially after the death of her father and the disappearance of her beloved HomerRead MoreLiterature and Aspects of the Human Experience Essays1584 Words   |  7 Pagesof love is one that every person can relate to. Three examples of literature that share this theme of love are: â€Å"A Rose for Emily†, â€Å"Love Song†, and â€Å"A Doll’s House†. Although some of the stories deal with family and parental love, this paper will focus on the aspect of romantic love. In the story â€Å"A Rose for Emily† by William Faulkner romantic love was between Emily and the doomed Homer Barron; the poem â€Å"Love Song† by Joseph Brodsky gives the declarations of a man in love; and finally in theRead Moreâ€Å"a Rose for Emily† vs. â€Å"Barn Burning†2378 Words   |  10 PagesWilliam Faulkner is known as one Americas greatest authors. In fact, his short stories, Barn Burning, and A Rose for Emily, are two of the best-known stories in American literature. Both are e xamples of the reflection of contemporary Southern American values in his work. â€Å"Barn Burning† and â€Å"A Rose for Emily† are two stories both written by William Faulkner. â€Å"Barn Burning† has a theme of family loyalty verses loyalty to the law. â€Å"A Rose for Emily† has a theme of power by death. Emily is thoughtRead MoreThe Trap Of Eternal Love1632 Words   |  7 PagesTrap of Eternal Love The taste of poison on his lips. The agony of knowledge that should have never been shared. Jhumpa Lahiri’s â€Å"A Temporary Matter† and William Faulkner’s â€Å"A Rose for Emily† both speak to the most universal human theme, love, by exploring how we often hurt most those we love most. In order to keep her love forever, Miss Emily poisons her lover. In realization of the end of their marriage, Shukumar retributes his wife’s disclosure of her new, individual apartment with a description

Why You Shouldnt Use Credit Cards - 977 Words

The credit card companies and banks are getting richer, while most Americans are getting more in debt. The economy is in trouble, therefore, more and more people are relying on credit cards. In today’s society we are constantly trying to get out of debt, but in the process of trying to get ourselves out of debt, we create more debt. One of the major problems that most of us are dealing with is credit card debt. Most credit card companies are not looking out for your best interest. They are constantly raising interest rates. Minimum payments are just enough to cover the finance charges. Most Americans should not use credit cards for the following reasons: it will create bad spending habits; you will incur more debt affecting credit†¦show more content†¦We live in a world that is filled with criminals and con artists. They are always larking to find their next victim. This is an easy way for them to obtain sensitive information, make money and purchases that will benefit them while making your life complicated. From a personal experience, someone stole my credit card information and personal information. This person rented a U-Haul truck and kept it for months and decided to make purchases at Home Depot. I was stuck with the task of contacting the credit card companies and the authorities. You are forced to prove that you are not the person that authorized payments and purchases. You are subject to denial while trying to obtain credit from other companies. Sometimes it isn’t always a cut and dry situation to get through, but can be a very time consuming and expensive process. Credit cards aren’t bad when used properly, but could be if used improperly. We should make sure we know the difference between what we need and want. We sometimes justify a purchase by saying ‘I really need it†, but we should ask ourselves â€Å"what will happen if I don’t get it?† Once you ask yourself that question, then at that point is when you determine whether or not it is worth using. Improper use of a credit card will lead you quickly into debt. It is better to make a purchase with cash or debit card than with a credit card. If you are unable to afford something you really want, it is best to save and buyShow MoreRelatedWhy I Need Discipline At Snowball Pay My Debts With A Snowballing Technique1707 Words   |  7 Pagestechnique uses a little bit of budgeting (which is tough), and you will need a fair amount of discipline to pull it off. Why Will I Need Discipline To Snowball-Pay My Debts The reason is that as the money builds up in your account--it starts to look awfully tempting. It grows and grows in your account on things such as your credit cards, and after a while, you start thinking about a new computer or an upgrade to your car, then you convince yourself you â€Å"need† whatever it is you want to buy, you justifyRead MoreThe Explotation of Credit Card Companies733 Words   |  3 Pagesreality is definitely rooted in the vision of the American Dream. The idea that If you don’t work hard, then you pay the price for loosing out on your dream. It’s your fault for not fulfilling your dream, so you shouldn’t blame the system. People are caught up with impressing other people, it’s quite ridiculous to what extent one can go to raise their status in the society. You’ll see people who will use credit cards to shop for the most expensive items and technologies, so that they assimilate withRead MoreFp101959 Words   |  4 Pa gesMaterial Credit Protection and Identity Theft Directions Refer to: Free Credit Report on the Federal Trade Commission’s site. * Identity Theft resource center on the Federal Trade Commission’s site. Provide answers to three of the following questions based on your readings and your personal experiences. Answers should be 100-to 150-words each. 1. If you find errors on your credit report, what steps would you take to correct them? 1. Tell the credit reportingRead MoreReviewing Godaddy Hosting And Domain Registrations880 Words   |  4 PagesOverview: Today we will be reviewing GoDaddy hosting and domain registrations. We will state why our readers should and shouldn’t use GoDaddy and if they choose GoDaddy is the choice for them they can receive a discount by using our affiliates banner listed at the end of this article. The following article is influenced by personal reviews from friends and staff alike. Why should you use GoDaddy Hosting? Affordable Starting Prices GoDaddy has very affordable hosting starting prices as lowRead MoreElectronic Cards Should Not Be Compact And Easy1628 Words   |  7 PagesThis Single Card Wants To Replace All the Plastic in Your Wallet We live in an era where everything we want should be compact and easy. No one wants to work extra by carrying anything that’s big when you can just carry something compact, which is simpler. Wallets were made, so that money (cash) can be kept together instead of just keeping it in pocket. The payment card is a huge invention instead of carrying cash in your wallet for payment. Why carry fat wallets with all your cards and mule aboutRead MoreThe Privacy Of A Young Pregnant Teen1651 Words   |  7 Pagesdaughter has been up to. Target has unapologetically invaded the privacy of this young teen. It’s starting to become very common nowadays. We give Target the right to charge our cards, which contains confidential information about our credit histories, recent purchases, names, addresses, and phone-numbers. Target shouldn’t hold our personal information for public disclosure, because there’s a lack of consent, it’s unethical, illogical, invalid, and un professional. Target doesn’t have permission fromRead More Internet Gambling and Its Effects Essay1006 Words   |  5 Pagesis very rare to meet someone who does not own a computer and a smart phone. Most businesses, companies, stores, and organizations can be found on the Internet. Along with shopping, banking and research, entertainment is one of the major reasons for use of the Internet. Adding to the Internet’s growing popularity for entertainment purposes is online gambling. Around the world, the gambling industry is growing rapidly by way of casinos, and most recently, on the Internet. Four years ago, thereRead MoreHacking Research Paper773 Words   |  4 PagesOpen Emails that seem fishy If Jimmy or Barbra has never sent you an email and you have now have received one, it’s probably a virus or malware. If it says urgent on top of that, you shouldn’t open it. Generally, the hackers use Key Words like Urgent so that you open the email without even thinking. So, think before you click. 2. Check to make sure the site you are using is the real site There are multiple ways to do this. You can check by verifying all of the social media accounts they areRead MoreThe American Public Education System Essay1515 Words   |  7 PagesThere are many different goals that can be achieved to prepare these students for the real world. In order to be successful in life students should be taught in high school topics concerning health care, personal finance, learning from failure, credit cards, relationships, finding a job, self defense, and many more, but these should be some of the top ones. Students should at least have an idea of how to do each and one of these topics. Some students don’t have that family support to teach them howRead MoreCase 31174 Words   |  5 Pages Case 3-51 Pages 115 -117 1. Why might Koss management have placed so much trust in Sachdeva, along with minimal supervision and monitoring? Koss management might have placed so much trust in Sachdeva because she was is such a high position. She worked in the company as Vice President, when you are that high on the totem pole, you are given trust that you know what you are doing and that you want what is best for the company. Companies don’t hand out positions

Dell Corporation Free Essays

Dell Corporation 1. Introduction A . Company History In 1983, Michael Dell, an 18-year-old freshman at the University of Texas at Austin, Spent his evenings and weekends pre-formatting hard disks for IBM-compatible PC upgrades. We will write a custom essay sample on Dell Corporation or any similar topic only for you Order Now A year later, he dropped out of college to continue with his rapidly expanding business, which had grown from zero to $6 million in 1985, simply by upgrading IBM compatibles for local businesses. In 1985, Dell shifted its focus to assembling it own brand of computers which led to a dramatic growth of the business, with $70 million in sales at the end of 1985. By the year 1990 sales had grown to more than $500 million and Dell was able to supply a number of Fortune 500 Companies. The company now had a broad product line of desktop and portable computers with Intel processors and had earned a strong reputation for quality products and service. Throughout the company’s history, a big part of Dell’s success was due to its unique and distinctive â€Å"Dell Direct Model. † This model took efficiency to new heights by eliminating the intermediaries between maker and user of PC’s and lowered costs by eliminating inventory with the help of an efficient supply-chain management system and internet sales. Today, as the world’s largest PC manufacturer, Dell Computer Corporation offers a great variety of computing products directly to customers, with build-to-order systems and Comprehensive services that fulfill the needs of its customers. Dell’s customers range from Major corporations to individuals all over the world. Efficient cash management has enabled Dell to have both extremely high inventory returns and a â€Å"negative cash conversion cycle. † This cash flow system permits Dell to pass on cost savings to customers in the form of lower prices for the best technology available. These competitive advantages have helped the company achieve a solid cash position with outstanding liquidity B.. In search of a company culture The culture at Dell had always been driven by a continuous program to drive down costs And improve the â€Å"customer experience. † Facts were more important and more highly valued than emotions and personal feelings. As the company grew and succeeded, the company culture that pushed the drive to be number one and to make a personal fortune was based solely on economic terms. But in the year 2000, Dell’s margins in the hardware business began to decline due to a slowing demand for PC’s and a price war with competitors. Investors were disappointed, layoffs were frequent, and employees began to wonder why they worked in a high-tech industry, and why they worked for Dell. Kevin Rollins was aware that all great companies have great cultures. They have a Purpose and a leadership model. Aware of an urgent need to define his company’s culture, he Looked for inspiration, reading books on Franklin, Jefferson, Monroe, and Washington. He soon discovered that what the founding fathers of the United States believed in went well beyond logic. They were passionate, very idealistic, and had a vision that exceeded their personal gain and involved the risk of losing their lives. Mr. Rollins found this remarkable, and it caused him to think about the country’s soul and its leaders. He believed this was an â€Å"interesting paradigm for a company to examine, as opposed to simply adopting the business paradigm. † With this foundation, he began to develop what became known as The Soul of Dell. C. . Key Players Michael Dell is the founder and CEO of Dell Computers. During the past 18 years, he Has grown the company’s sales from $6 Million to $33. 7 Billion and opened sales offices Worldwide, employing more than 38,000 people around the world. In 1992, Michael Dell Became the youngest CEO of a company to be ranked as a Fortune 500 firm. He has been Honored in numerous occasions for his vision and leadership. One of the main goals for his Company is to double company profits by 2005 Kevin Rollins became Dell’s President and Chief Operating Officer in March of 2001. Before then, he was president of Dell Americas. He managed all company operations in the United States, Canada, Mexico, and Latin America. During Mr. Rollins’ tenure at Dell, the Company has gone through a dramatic growth process increasing revenues from $5 Billion to $31 billion in just five years. Before joining the company, he functioned as vice president and Managing partner of Bain Company Management Consultants, where he specialized in Corporate strategy and the management of high-tech companies. With his development of The Soul of Dell, he would like people to refer to Dell as a place where respect, integrity, honesty, and forthrightness are valued. Elizabeth Allen is currently the vice president of Corporate Communications at Dell. Her Responsibilities include the direction and global management of Dell’s corporate communications functions, including media relations, employee communication, and liaison with brand and product advertising divisions. Allen has spent more 20 years of her career in corporate communications. Before joining Dell, she was vice president of corporate communications at Staples Inc. , where she expanded investor, government, community and media relations. Previously, she worked for Raytheon Company and Loral Corporation as vice president of corporate communications in each. Allen has the responsibility of diffusing The Soul of Dell both inside the company and externally. 2. Current situation A. Vision statement It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision — Dell Vision —    will be our guiding force. So Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers. B. Mission Statement Dell’s mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: †¢Highest quality †¢Leading technology †¢Competitive pricing †¢Individual and company accountability †¢Best-in-class service and support †¢Flexible customization capability †¢Superior corporate citizenship †¢Financial stability 1- Customer The customer of dell according to the mission statement is the whole world because their aim is to be the most successful computer company in the world 2- Market Due to the point that Dell wants to be the most successful computer company in the world it is automatically understood that their market is the whole world 3- Concern for profitability and growth Due to aiming to conquer the whole world their will always be a place for growth which leads to more profitability 4- Concern for employees The mission statement does not talk at all about the employees I think this is the only flaw in the mission statement but if a company has such big goals the employees must be very qualified especially in this filed. The filed of computers because it is very competitive market with the other competitors. . Philosophy: From day one, Dell has built his company up on the premise that what the customer says goes. When he first started Dell Computer at the age of 19 in his University of Texas dorm room, Dell says his concept was simple: buy parts, assemble them, and sell the finished products directly to customers. He effectively eliminated big distributors and was able to reduce the end price he could charge. â€Å"You tell us what you want – how fast you want the programs to operate, how much memory, how expandable – and we will build it for you and ship it out, usually within three days,† he says. And if ever you have a question or a problem about your system, you call us direct. We take direct responsibility for the complete satisfaction of each and every customer. † After his company had been in business for three years, Dell created the industry’s first on-site-service program. If there was a problem with your computer, you didn’t have to return to the store to have it looked at. You simply called Dell and a serviceman would come to your house and fix it. â€Å"That was a pretty important plus because we didn’t have any stores,† Dell jokingly recalls. Dell claims that his company operates on a relatively simple concept: â€Å"The most important thing is to satisfy our customers,† he says. â€Å"The second most important is to be profitable. If we don’t do the first one well, the second one won’t happen. † Thus, the focus of his company remains on concrete issues, such as improving delivery time, cutting operating costs and maintaining customer service. Dell believes in the importance of adding value â€Å"beyond the box†, looking at the customer’s total experience. To this end, he often aligns his company with complementary partners for increased efficiency. Today, Dell builds computers only in response to orders that the company has actually received from users, either by phone or the Internet. Users are able to dictate the company’s supply, relieving Dell of the risk that comes along with trying to predict market demand in the extremely unpredictable computer industry. Because Dell customizes its products, the company is also able to provide unmatched levels of customer service. For instance, on October 27, 1997, after the Asian economic crisis overwhelmed Nasdaq’s online trading site, Nasdaq called Dell, which proceeded to build eight custom-made PowerEdge servers in just 36 hours. Three days later, they were up and running for Nasdaq. By prioritizing his customers, Dell was rewarded with their business and loyalty. http://www. evancarmichael. com/Famous-Entrepreneurs/646/Lesson-2-Develop-a-CustomerFocused-Philosophy. html 6. Concern for public image The point that â€Å"Dell’s mission is to be the most successful Computer Company in the world† means only one thing and that is the public image for the company must be very good not only domestically but also internationally. 7. Production services The way how dell operates is actually a very smart way to cut of cost and inventory accounting wise leading to more profit for the company also the quote â€Å"Best-in-class service and support† convinces you that any service this company does can only be the best. 8. Technology Technology plays a very important role for dell simply because of the nature of the business. The computer filed is all about technology and service that is what gives any company the edge of survival in this filed so technology must be very high. â€Å"Leading technology†, http://www. samples-help. org. uk/mission-statements/dell-mission-statement. htm http://retailindustry. bout. com/od/topusretailcompanies/p/dellincprofile. htm C. Values statement Extending Our Global Success Leadership. Performance. A commitment to expansion. These are the principles that have secured our success in the marketplace and enhanced our ability to anticipate and address the industry’s needs. Our unique pos ition as a technology leader ensures that you’ll always be challenged in your work and supported in reaching your most ambitious goals. [pic][pic][pic][pic] Showing results 1-2 of 2 1. Collaboration. Ambition. A commitment to unique solutions. When you work at Dell, you embody these principles every day. 2. Commitment to Diversity Collaboration. Empowerment. Opportunity. These are the tenets of Dell’s strong commitment to diversity. http://content. dell. com/us/en/corp/careers-our-values. aspx D. Dell policies 1. Dell Global Environmental Policy Dell aspires to be a company in which environmental excellence is a priority in  everything we do. Our goal is to fully integrate environmental stewardship into the business of providing quality products, best-in-class services and the best customer experience at the best value. http://content. dell. com/us/en/corp/d/corporate~corp-comm~en/Documents~dell-global-environmental-policy. df. aspx 2. Global social media policy Scope This Global Policy on Social Media (Policy) is a Corporate Compliance Policy and applies to all Dell employees, employees of any Dell subsidiary, assigned workers, as well as to third parties performing services on Dell’s behalf (hereinafter collectively referred to as â€Å"You†). For employees, com pliance with this Policy is an expectation of employment (subject to local legal requirements). For assigned workers and third parties, compliance with this Policy is a condition of access to Dell facilities and resources, and of being permitted to perform services for Dell. Definitions for capitalized terms used in this Policy may be found at the end of the Policy. Purpose Dell recognizes that Social Media tools such as blogs, micro-blogs, online forums, content-sharing Websites and other digital channels established for online interaction and connection are increasingly used to: promote Dell to colleagues, customers, the media and other Dell stakeholders; and/or share personal opinions and participate in online dialogue as individuals. The purpose of this Policy is to establish standards and expectations regarding any Dell-related use of Social Media. Dell’s commitment to being direct, supports open communications, provided such communications adhere to this Policy. Policy Statement You must adhere to the following when engaging in Social Media: †¢ Appropriate Use of Information Technology Resources. Dell’s Information Technology (IT) resources are company property dedicated to achieving Dell’s business objectives. Inappropriate use is not acceptable. This includes, but is not limited to, using Dell IT assets to post offensive material on content-sharing websites, publish defamatory remarks about colleagues or customers on web forums or blogs, and leaking Confidential Information. †¢ Speaking On Behalf of Dell. Blogging and other online dialogue are far-reaching forms of communication; distribution is meant for a vast public audience. Information purported to be published by Dell contained within blogs and other Websites could have a negative impact to Dell and our stakeholders, with potential legal implications. Unless You have successfully completed Dell’s Social Media training courses and have been certified to speak on behalf of the company  using Social Media, You shall never claim to be speaking on behalf of Dell or expressing an official company position in such communications. †¢ Ethical Conduct. You shall not conduct activities that are illegal or contrary to Dell’s Code of Conduct, Privacy Statement Regarding Customer and Online User Information, or other Dell policies. Always respect the dignity and privacy of colleagues, customers, other Dell stakeholders and Dell competitors. Harassing, intimidating, offensive, abusive, threatening, menacing or hostile content communicated through blogs and other online communications is prohibited. Data related to others, including, but not limited to, personal details and pictures, shall only be posted with that party’s consent. †¢ Transparency of Origin. You shall disclose Your connection to Dell in all communications with customers, the media or other Dell stakeholders when speaking on behalf of Dell (if authorized to do so) or discussing or recommending Dell or its products or services (even when doing so in Your personal capacity). You must also provide Your Dell contact information upon request. Unless you are certified to speak on behalf of Dell, You should make it clear that the opinions are Yours alone and do not necessarily reflect Dell’s views or positions. †¢ Accurate Information. Never knowingly communicate information that is untrue or deceptive. Communications shall be based on current, accurate, complete and relevant data. Dell will take all reasonable steps to assure the validity of information communicated  using any channel but it is Your responsibility to assure accuracy in the first instance. Anecdotes and opinions shall be identified as such. †¢ Protection of Confidential Information. You shall protect Confidential Information as such information represents one of Dell’s most important assets. It is never appropriate to share, post, publish or otherwise disclose Confidential Information unless You are explicitly authorized to do so. You must respect securities and financial disclosure laws, and must not post or otherwise comment in any capacity on Confidential Information that may be considered financial information (such as earnings, future business performance, business plans or prospects). Accountability. You will be held accountable for the information You share in online activities. Be careful what You share, publish, post or otherwise disclose. You are personally responsible for what You share and should remember that anything You post may be public for an indefinite period of time (even if You attempt to modify or delete). Try to ensure Your online com munications reflect Dell’s brand attributes of openness, responsiveness, integrity and optimism. Procedures and Training Dell has adopted training materials to assist You in complying with this Policy. Dell’s Social Media  and Communities (SMaC) Team will deliver role-appropriate training. Asking Questions You are encouraged to ask any questions You may have about this Policy. To learn more about how to use Social Media in accordance with this Policy, contact Dell’s SMaC Team at social@dell. com. You may also ask Your leader or Human Resources representative, or contact the Global Ethics  and Compliance Office at ethics@dell. com, or the Legal Department. Reporting and Investigation It is very important that You immediately report any suspicious behavior regarding Dell employees or Dell third parties. To report known or suspected violations of this Policy, contact your leader or another member of management, your Human Resources representative, an Ethics  and Compliance team member, or call the Ethics Helpline, a confidential toll-free, third party-operated telephone service, You may also submit a report  using the Ethicsline, a confidential Web-based online reporting vehicle. Reports made  using the telephone Helpline or the Web-based Ethicsline may be made anonymously where permitted by local law. Anyone reporting a suspected or actual violation of this Policy is protected from retaliation under Dell’s Code of Conduct. All good faith allegations of violations of this Policy will be fully and confidentially investigated pursuant to Dell’s Global Policy on Raising and Investigating Potential Ethics  and Compliance Violations. You are required to cooperate with all investigations of alleged Policy violations. Discipline and Other Consequences Employees who violate this Policy will be subject to appropriate disciplinary action or other remedial measures up to and including termination of employment if warranted under the circumstances and permissible under applicable law. Assigned workers and third parties who violate this Policy are subject to being denied access to Dell facilities, personnel and assets, and permission to perform services on Dell’s behalf. Waivers The provisions of this policy cannot be waived. Dell management does not have the authority to approve waivers to this Policy. Revision and Revocation This Policy is not a contract between Dell and any employee, assigned worker, or third party. This Policy may be revised or revoked by Dell at any time, without advance notice or cause. Local Policies and Procedures Dell operates in many countries and it is Dell’s intention to comply with all applicable legal requirements. Accordingly, if a provision of this Policy conflicts with applicable local legal requirements, Dell will follow the local legal requirement (provided the local requirement does not conflict with U. S. law). In addition, Dell may adopt regional or country-specific policies on this subject to accommodate local conditions or legal requirements, and will inform employees in the applicable region or country of the terms of any such policy. Definitions Confidential Information  Ã¢â‚¬â€ Important or valuable business information that is not available to the public. It includes trade secrets and other intellectual property that has been developed, licensed or acquired by Dell. It can also include information of customers, business partners or others that has been disclosed to Dell under obligations of confidentiality. Examples include unannounced financial information, strategic business plans, unannounced product or services and solutions offerings, planned or contemplated mergers or acquisitions, lawsuits and other legal proceedings, roduct design and technical knowledge, customer and team member personal information. Social Media  Ã¢â‚¬â€ Web-based technologies used to broadcast messages and participate in dialogues. Examples of Social Media software applications on the Internet include social networking applications such as Facebook; video-sharing applications such as YouTube; micro-blogging applications such as Twitter; co llaboration applications such as Wikipedia; and Dell’s official corporate blog, Direct2Dell. Examples of Social Media applications used within Dell are Dell’s internal blog, One Dell Way, and Dell’s internal networking tool, Chatter. Global Policy on Social Media Effective Date: August 5, 2010 http://content. dell. com/us/en/corp/d/corp-comm/social-media-policy. aspx 3. Privacy and Data Security At Dell, your right to privacy and data security is a primary concern. That’s why, when you visit dell. com, we help you maintain control over your personal data on the Internet. Below are the guidelines we use for protecting the information you provide us during a visit to our Internet sites (www. dell. com/ap) or when you use our online support offerings such as support. ap. dell. com. Other Dell and Dell Co-branded sites may operate under their own privacy and security policies. 3. External scanning A. PEST ANALYSIS PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization’s marketing environment is made up from: PEST analysis stands for â€Å"Political, Economic, Social, and Technological analysis† and describes a framework of macro environmental factors used in environmental scanning. It is also referred to as the STEP, STEEP or PESTLE analysis (Political, Economic, Socio-cultural, Technological, Legal, and Ethical). It is a part of the external analysis when doing market research and gives a certain overview of the different macro environmental factors that the company has to take into consideration. Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability. The economic factors are the economic growth, interest rates, exchange rates and inflation rate. Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The technological factors also include ecological and environmental aspects and can determine the barriers to entry, minimum efficient production level and influence outsourcing decisions. It looks at elements such as RD activity, automation, technology incentives and the rate of technological change. The internal environment e. g. staff (or internal customers), office technology, wages and finance, etc. The microenvironment e. g. our external customers, agents and distributors, suppliers, our competitors, etc. The macro-environment e. g. Political (and legal) forces, Economic forces, Socio cultural forces, and Technological forces. These are known as PEST factors. Political Factors The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as: .How stable is the political environment? For example what is happening because of 25 of January revolution? Will government policy influence laws that regulate or tax your business? .What is the government’s position on marketing ethics? And this is not clear in Egypt those days What is the government’s policy on the economy? Does the government have a view on culture and religion? Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others? Economic Factors Marketers need to consider the state of a t rading economy in the short and long-terms. This is especially true when planning for international marketing. You need to look at: . Interest rates 2. The level of inflation Employment level per capital Sociocultural Factors The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include: l. What is the dominant religion? 2. What are attitudes to foreign products and services? 3. Does language impact upon the diffusion of products onto markets? 4. How much time do consumers have for leisure? 5. What are the roles of men and women within society? 6. How long are the population living? Are the older generations wealthy? 7. Do the population have a strong/weak opinion on green issues? Technological Factors Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points: 1. Does technology allow for products and services to be made more cheaply and to a better standard of quality? 2. Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc? 3. How is distribution changed by new technologies e. g. ooks via the Internet, flight tickets, auctions, etc? 4. Does technology offer companies a new way to communicate with consumers e. g. banners, Customer Relationship Management (CRM), etc? http://www. nishanw. org/Corporate%20Strategy%20lession%202%20tools. doc B. Porter’s model 1. New entrants:- From the point of view of Dell this is considered a low risk simply because to enter a market like this you need a lot of capit al, to start up and to get the latest technology. Seconded of all there are a lot of established companies in this field so entering it would be nearly impossible. ttp://www. photopla. net/wwp0503/entry. php 2. Rivalry:- Rivalry will always exist in such a market because there are lot of establish competitors such as HP, Sony, Toshiba. And many more. www. csus. edu/indiv/h/†¦ /ComputerIndustryAnalysis8-06. ppt – 3. Threat of substitute products:- In the computer filed you would think there are no substitute products. It matters on exactly what the customer wants if the customer wants a computer just to serf the internet there are substitute products. Like the high tech mobiles and I-Pad. However if the consumer uses a computer to play games or other things computer a pretty much the only product you can buy to do these stuff therefor the computer becomes a nessatiy . In the case of dell laptops are not considered a substitute products compared to the normal Personal computer. Due to that dell is one of the main players in the computer market and are aiming to be the best in all computers as to oppose of Gamma or Philips for example. http://www. vodafone. co. uk/personal/index. htm 4. Bargaining power of buyers:- The consumer or buyer in this case has a lot of power therefore any company that wants to serve has to play by one rule an that rule is. To produce a product at the lowest cost possible selling that same product at the highest cost possible. The highest cost possible is the selling price your competitors sell there product. Consider if you will that the cost the competitor sells his product that to be your ceiling of a price there for you will always find that competitors all there prices are very close if not even the same. Only if there is a huge difference in quality. 5. Bargaining power of suppliers. As for suppliers bargaining power this is a very high risk for any company because a supplier may rise prices or less the quality of the product. There for it is a must for every company to have an excellent relation with its supplier. Relative power or other stakeholders Governments play a big role on any company with law and Terries and so on there for it might not be that easy to enter a new market. C. Strategic groups In the case of dell or in general the computer industry you will find that there are a lot of players in the market such as Sony, HP, Compaq, all of these companies just mentioned all work under the IBM Bracket as to oppose of apple which uses Macintosh a completely different operation system. This is more used by advanced users such as engineers and musicians. So from by point of view if we were to compare price of the final product and quality you will find Apple in the top right while dell and all the others will be under apple also on the right because dell always thrive on the highest quality product. pic] D. Strategic types Dell is a reactor company because in this filed of computers all of them work as a reactor company simply because all what dell does is that is manufactures and assembles the computer the only thing that changes in this field is the technology and power of the computer example for the companies that create that technology is Intel and AMD E. Issue priority M atrix Impact on organization High Medium Low | | | | | |Medium priority | |Increasing Turn over |high | | |High priority |rate | | | | | | | |Low priority |Financial crisis |High priority |Medium | | | |Medium priority | | |Swine flu |Low priority | |low | Probability of occurrence The issue priority matrix is a matrix that helps you measure the priority of external factors and its effect on the organization. the financial crisis have a medium level of occurrence, while it have a medium priority, while the swine flu has a low level of occurrence with a low priority, the rate of turn over rate has a high priority with a high rate of occurrence. F. Industry success matrix In the industry we have decided to place all the direct competitors in our bubble according to the Strategic groups. Picking only 3 companies for convenience Key factors |weight |Dell |score |sony |score | |1 | Increased internet |. 20 |3 |. 6 |Increases dell profit | | |access in Egypt | | | |by reaching more | | | | | | |customers | |2 |Outsour cing |. 05 |4 |. |Improve the quality of | | | | | | |services offered by | | | | | | |dell | |3 |Ecommerce |. 10 |4 |. 4 |Increasing profits | | | | | | |through usage of dell | | | | | | |direct model | |4 |Maintaining Low Price |. 05 |2 |. 1 |Questionable as it’s an| | Leadership | | | |old strategy used for | | | | | | |companies in growth | | | | | | |stage | |THREATS | |THREATS | | | | |1 |I. T. Advancement |. 0 |4 |. 8 |Well positioned | |2 |Price Wars |. 10 |3 |. 3 |Questionable | |3 |Strong Brands in The |. 10 |3 |. 3 |Dell brand name is also| | |Market (IBM) | | | |a strong ones | |4 |HP / Compaq Merger | . 20 |4 |. |Well positioned | |Total |1. 00 |3. 5 | | | | The 3. 50 WEIGHTED SCORE in Dell’s EFE Matrix is above average and represents that Dell is responding in an excellent way to its opportunities and threats in the I. T industry. In other words we can conclude that Dell’s strategies efficiently and effectively take advantage of its opportunities and take serious steps to minimize the potential threats. http://www. ijazconsulting. com/uploads/Dell-Strategic_Case-Analysis_by_Ijaz_and_Muffich. pdf 4. Internal scanning A. Organizational structure Dell Corporation’s organizational structure is a functional, decentralized structure. The company encourages different departments and functional components to contribute ideas to enhance the strength of the organization. The hierarchical structure provides defines the various functions provided by Dell Corporation, including Business Development, Education, and Global. A decentralized structure provides more learning availability for all members of the enterprise, as decisions come from various levels; in contrast, the centralized structure has more of the decision-making coming from the upper levels of the enterprise, such as the CEO and Vice Presidents. In the divisional organization, every division has its own groups to support that specific division (such as purchasing units and human resources units). [pic] 2. Culture: |Dell believes in being direct in everything we do. Our ultimate success is based on maintaining direct | |relationships built on trust. Our relationships with diverse partners help us reach multicultural consumer groups| |across the world and recruit the best and brightest talent to achieve success in the marketplace. | |Dell’s Winning Culture and comprehensive diversity initiatives create a corporate environment based on | |meritocracy, personal achievement and equal access to all available opportunities. We focus our internal efforts | |on cultivating and promoting best practices among our global workforce in the areas of policy development, | |training, recruitment, mentoring, development, advancement and culture change. Furthermore, our Work/Life | |Effectiveness and career management programs enhance our ability to retain and develop valuable team members and | |demonstrate our commitment to the Dell Team. | |Networking Groups | |Dell sponsors a community of networking groups formed by employees with common interests in areas such as | |ethnicity, gender, nationality, lifestyle, and sexual orientation. These groups offer Dell employees the | |opportunity to network with other employees from around the company, while providing encouragement and an | |enhanced sense of belonging through informal mentoring, professional and community events and access to personal | |and professional development and growth. Additionally, networking groups help foster a more inclusive work | |environment, improve communication among employees and enhance understanding of all employees about the value of | |diversity. | |Networking Groups currently chartered: | |BRIDGE – Building Relationships in Diverse Group Environments (African-American Networking Group) | |W. I. S. E. Women In Search of Excellence | |aDellante – Hispanic Networking Group | |PRIDE – Partnering for Respect of Individuality in the Dell Environment (A Gay, Lesbian, Bisexual, Transgender | |Straight Alliance) | |A. I. M. – Asians in Motion | | | |Work/Life Effectiveness | |At Dell, our people are our most valuable asset and we are committed to fostering a culture that exhibits this | |value. Our goal is to enable employees to maximize their contribution to the company while also maintaining | |effectiveness between their work and personal lives. We advocate flexibility in the workplace to empower | |employees, teams and managers to hold discussions about both the needs of the business and each employee’s | |individual Work/Life Effectiveness goals, and then to construct a plan for fulfilling both priorities. As | |individual circumstances vary, solutions that enable flexibility can be different, including informal and formal | |flexible work arrangements such as variable daily work times, work-from-home, and part-time work arrangements. | |Additionally, Dell offers corporate employee resources that enable employees to better manage their Work/Life | |situations, such as: | |Employee Assistance Program | |Dependent Care Referral Resources | |Mothers Rooms | |Staying Well at Dell Initiatives like â€Å"Weight Watchers at Work† | | | | | | | | | | | |Career Management Program | |Dell is committed to developing our workforce and helping employees achieve their personal and professional best. | |Through an intensive, six-month Career Management Program, we strive to develop, fully engage, and retain | |high-performing talent. Specifically, participants in the program spend 6-8 hours per month developing and | |strengthening network and mentoring relationships; engaging in new activities; and exploring new assignments or | |positions at Dell. Managers participate in a kickoff session and a mid-program discussion with the coach and | |participant, in addition to holding monthly career-related discussions with participants. | http://www. dell. com/content/topics/global. spx/corp/diversity/en/culture? c=us=en 3. Resources (Value chain): 1. Typical value chain |Raw materials | |Primary | |manufacturing | |Fabrication | |Distributor | |Retailer | In this case dell here saves a lot of cost compared to any other competitor in the market simply because dell acts as a distributor and retailer, leading to a huge reduction of cost. As it is dells signature to deliver their product right to your door as ordered over the internet. This is how it works in America but of course this does not occur here in Egypt. As here in Egypt it only seems enough to have the name dell in the market. This point has many other factors because here in Egypt the income level is lower than in the America so people here such as my self for example would rather want to customize his personal computer. Rather than buying a brand name. 2. Corporate Value chain [pic] Dell Company here in Egypt doesn’t work as a full company, but only works in Egypt as a distributor only. The company works with agents and people have the possibility to buy through the internet as the company use its direct model to deliver customized products anywhere in the world. Dell Company has 2 of the primary activities here in Egypt they are marketing and sales, and services. Marketing and sales: I have seen with my own eyes that Dell Company does marketing activities to increase awareness and sales in booths in computer mall Also they provide discounts on their products to increase sales. Services There are for any dell products after sales services and repair possibilities incase anything could go wrong with a dell computer. IFAS |Internal Factor |INTERNAL STRENGTHS |WEIGHTS |RATINGS |WEIGHTED |Comment | |Evaluation Matrix | | | |SCORE | | |3 |Product Reliability |. 0 | 4 |. 8 |Important as product | | | | | | |reliability leads to good | | | | | | |reputation of dell | |4 |C. Relationship |. 10 | 2 |. 2 |Questionable | |7 |Leading tech |. 10 | 3 |. |Good ,but there are more | | | | | | |powerful technologies | |8 |Supply Chain |. 20 | 4 |. 8 |Excellent supply chain by | | | | | | |using dell direct model | |Internal weaknesses | | | | | | |1 |Little Product Diversification |. 20 | 4 |. |Focusing on laptop | | | | | | |manufacturing | |2 |No in house repair capability |. 10 | 3 |. 3 |Bad service | |3 |No Business Diversification |. 20 | 4 |. 8 |The company doesn’t produce | | | | | | |anything rather than | | | | | | |electronics | |Total | | 1. 0 | |4 | | |6 | |5 |duration | |Opportunities (O) |O1. changes in life style |S1. strong brand name |W. 1 low variety of products | | |O2. technology innovation |S2. Huge capital investment |W. 2 low quality products | | |O3. Expand market share |S3. Affordable prices | | | |O4. New Market entrance |S4. High qualified employees | | |Treats (T) |T1. High competition | | | | |T2. finacail recession | | | | |T3. Market entrance (in Middle | | | | |East) | | | S1O1 as dell has a very strong brand name dell can use its brand name in a way that affects changes in life style. For example entering a new product to compete with the I-pod. S1O2 In the computer bossiness technological invention is created by the companied that do process the microchips such as Intel and AMD Dell just gives you the final product of the computer. Dell can use this to their advantage to collaborate with tease companies and create a technology that is only available to dell only. S1T1 in the computer there is a lot of completion so dell can use their high qualified employees to compete with the other companies. W2O4 one of the weaknesses of dell is their low quality products dell can use this to their advantage to enter new markets for example the African market. Porter’s model |Lower cost |Differentiation | |Broad target |Cost leadership |Differentiation | |Narrow target |Cost focus |Differentiation focus | It is believe that dell has more then 1 characteristic according to porter’s model dell has a lot of more products then Acer for example. Laptops, PCs, Monitors ext. While Acer only do laptops For this example dell is certainly in the differentiation for broad target row. While as in the case of Dell and Apple. Dell certainly has a cost leadership over Apple. I would also like to highlight something that in computers there is no cheap or expensive computers. It is all about the power you have in the computer. The more power you have the more expensive it would be. 6-Strategy Formulation 1. Corporate strategy Directional:- It seems that Dell Company is in the stability stage in its life cycle. Dell Company has achieved a lot in its years and is a very well know brand that is why you will find their brand name as strength in the TOWS Matrix. We also believe that the company uses 2 strategies in the stability bracket. It is always the case in the technology filed that if any company does something new a competitor would at least do the same if not even better so in this case Dell is always on the look out for what their competitors do. The seconded strategy Dell uses is the profit strategy by cutting down any unnecessary expensive Portfolio:- Product line of dell 1. Laptops Tablets 2. Personal computer workstation 3. Speakers 4. Monitors 5. Monitors LCD 6. Keyboard 7. Mouse 8. Servers BCG Matrix | | | | | Relative Market Share | | | | | | | | | | |High 1. 0 | Medium . 50 | | | | | | | |Low 0. | | | | | | | | | |High +20 |Stars |Question Marks | | | | | |Speakers | | | | | | | | | | |Laptops Tablets |Keyboard | | | | |Monitor LCD | | | | | | |Mouse | | | | | | | | | | | | | |Industry Sales | | | | | |Growth Rate | | | | | | | |Medium 0 |Cash Cows |Dogs | | | |Personal computers workstations |Monitors | | | |Servers | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Low -20 | | | Laptops where chosen as stars simply because they have a large market share and a high growth rate. The same is also on the LCD monitors because every computer needs a monitor. The other types of monitors which are the old style are considered to be almost obsolete therefore the original monitors where put in the dogs sector. As for the personal computers because most of the people prefer laptops the demand for personal computers over the years has dropped tremendously. There are more for custom users because you can get more power from a personal computer then a laptop therefore you can say that personal computers have a high market share while the growth rate is dropping. Speaker, keyboards, mice are all considered to be an essential for any computer there froe they have a high growth but a low market share as they are not specialist in these products. 2. Cooperative strategies Strategic alliance: Dell and Perot Systems Announce Strategic Alliance To Provide Fully-Integrated Virtualized Healthcare Technology Solutions To Reduce Cost and Improve Patient Care: New Solutions will Promote Electronic Health Records (EHR) Implementation Dell and Perot Systems today announced a strategic alliance where their combined delivery teams will provide fully-integrated global IT solutions that unite their best-in-clas s technology and services solutions to provide virtualized desktop, storage and server solutions for hospitals, health systems and physician practices – virtualized on premises or hosted either off-site or in secure, private clouds. Dell, a leading technology provider to commercial enterprises around the world, and Perot Systems, the leading healthcare technology solutions provider in the U. S. , are jointly introducing their first series of innovative solutions that bring desktop mobility and virtual storage and server scalability to the Healthcare Industry at the HIMSS Annual Event in Chicago, Ill. These solutions are designed to help improve patient care and to help healthcare organizations achieve the standard of â€Å"meaningful use† for EHRs established in the American Recovery and Reinvestment Act (ARRA). TheNews: Mobile Clinical Computing †¢ Puts virtual technology in the hands of healthcare professionals at the point of care for improved clinical decision-making and efficiency †¢ Improves healthcare delivery with EHR implementation and usability †¢ Improves staff productivity by eliminating repeated, time consuming log-ins and improving application response time for remote users   †¢ Can reduce up-front capital expense and improve TCO Virtual Server Platform Simplifies the provisioning and scaling of health information systems, including servers and storage, by using standardized and virtualized public and private virtual computing environments †¢ Features structured technology assessment and consulting to optimize applications that will benefit most from virtualization   †¢ Addresses technology obsolescence issues by enabling dynamic compute workloads †¢ Can reduce up-front capital expense and improve TCO  Ã‚  Ã‚   †¢ Makes compute power a variable expense by aligning technology to business needs Virtual EHR Solutions †¢ Dell and Perot Systems will create hosted and secure private cloud-based EHR  alternatives to dedicated, on-premise EHR solutions †¢ Makes EHR adoption easier by eliminating the need to purchase, deploy and maintain hardware and software onsite †¢ Reduces up-front capital requirements and accelerates time to positive ROI †¢ Reduces burden of systems management for IT staff †¢ Simplifies the challenge of achieving â€Å"meaningful use† as defined in the ARRA Virtual Medical Archiving Solution Simplifies data management by storing patient records, images and other information in a virtual or secure private cloud environment †¢ Reduces capital outlay and total cost of ownership with world-class advisory and consulting services  Ã‚   †¢ Addresses myriad of healthcare archiving needs and budgets †¢ Scales as archiving requirements change †¢ Aligns cost and data availability to the regulatory requirements of various types of data produced in healthcare What this means for customers: †¢ Healthcare today is more sophisticated, with more cost pressures and operational complexity than ever before. Healthcare providers need secure access to reliable, real-time and easy-to-use information technology that enables them to obtain and manage treatment information, patient histories and other clinical resources to improve productivity and patient care while reducing costs. These new Dell and Perot Systems virtualized solutions will address these needs while simplifying and reducing the cost of EHR adoption so that healthcare providers can more easily achieve â€Å"meaningful use† for EHR Medicare and Medic aid incentive payments under the   American Recovery and Reinvestment Act of 2009 (ARRA). Quotes: Dr. James Coffin, vice president and general manager, Dell Healthcare and Life Sciences:    â€Å"The role technology plays in shaping the future of healthcare around the globe has never been as important as it is today with medical professionals and government leaders looking for ways to improve the quality of healthcare and reduce its cost to citizens, employers and government. Our partnership with Perot Systems is focused on developing new solutions and delivering them in new ways to improve delivery of healthcare and patient outcomes. † Chuck Lyles, president of Perot Systems healthcare group: â€Å"In the current environment, clients are seeking solutions which improve services while reducing expenses. With the combined capabilities of Dell and Perot systems, these virtual solutions will increase user satisfaction and ease administration effort while reducing cost and preserving capital. † About Dell Dell listens to customers and delivers innovative technology and services they trust and value. Dell serves those who serve with next generation infrastructure for healthcare. About Perot Systems Perot Systems is a worldwide provider of information technology services and business solutions. Through its flexible and collaborative approach, Perot Systems integrates expertise from across the company to deliver custom solutions that enable clients to accelerate growth, streamline operations and create new levels of customer value. Headquartered in Plano, Texas, Perot Systems reported 2008 revenue of $2. 8 billion. The company has more than 23,000 associates located in the Americas, Europe, Middle East and Asia Pacific. Additional information on Perot Systems is available at http://www. perotsystems. com/. http://content. dell. com/us/en/corp/d/press-releases/DellandPerotSystemsStrategicAlliance. aspx 3. Functional: Manufacturing and Operations at Dell | | | | | |Dell is committed to fully integrating environmental performance into overall business and operational management. Dell | |manufacturing and operations facilities around the globe maintain a strong focus on minimizing i mpact on the environment| |while providing a safe workplace environment for our employees. | |Dell’s direct business model yields strong production inventory and capital investment efficiencies that translate into | |tangible benefits for the environment. Because all products are made to order, Dell currently maintains only three days | |of inventory for most parts and equipment, which keeps the environmental impact of warehousing to a minimum. Components | |and parts are only ordered and shipped to Dell when they are ready to be assembled into the final computer product, | |thereby saving energy and operational costs associated with storing inventory. | |Keeping our employees healthy and well is a high priority, and Dell is committed to providing a safe workplace for our | |employees. Dell’s occupational health, safety, and wellness programs are designed to meet our employees’ needs, | |motivating them to stay healthy and safe as they go about their daily activities both at work and at home. The | |Environmental, Health, and Safety team works closely with manufacturing, facilities, design, and process engineers, with| |a goal to continually improve the safety of our operations. | http://www1. euro. dell. com/content/topics/global. aspx/corp/environment/en/mfg_ops_main? c=ma=ar | Human resources : | |The Human Resources department has long been the Rodney Dangerfield of the enterprise. â€Å"I can’t get no respect! † the comedian | |complained to anyone who’d listen. And so it goes with HR in the enterprise. | |There are lots of reasons for this. For some of rank-and-file employees, HR embodies the pettiness of corporate life and a slavish | |devotion to inane rules and outmoded processes. Others see it in a more sinister light: the CFO’s enforcer that slashes jobs and | |benefits, all in service of the bottom line. | |Just three years ago, a business magazine published an article  Ã¢â‚¬â€ â€Å"Why We Hate HR† — that portrayed HR executives as mindless | |bureaucrats. â€Å"I’m the cork in the bottom of the boat,† complained one HR director on a popular Web forum. â€Å"We get no respect until we | |save them from themselves and some of the bad choices they make when our back is turned,† said another. |Fortunately, at least at forward-thinking companies, that stereotype is as out of date as the secretarial pool on â€Å"Mad Men. † Many of | |today’s HR leaders are now accepted among the upper ranks of corporate leadership and act as trusted advisers to their CEOs. | |And increasingly, these HR leaders are turning to their enterprise IT colleagues to pry open the boardroom door and get the respect | |they deserve. A new generation of HR management tools makes it easier to find new talent, enable existing employees, and track trends | |that have an impact far beyond the HR department’s traditional boundaries. | |Of course, any competent HR executive uses the Internet to recruit and select employees. How to cite Dell Corporation, Essay examples

Xeroderma Pigmentosum free essay sample

In the case of N. M. , sunscreen is used as a treatment more so than as prophylaxis. Xeroderma Pigmentosum (XP) is a disease caused by genetic mutations in DNA. N. M. inherited these mutated genes from each parent; resulting in his condition. Since XP is genetic, prophylaxis is currently non-existent for this rare disorder. However, genetic testing of both parents is available to determine the probability of a child being born with the disease. N. M. s parents could have revealed the possibility of XP being passed on to him through genetic counseling. This recessive condition is distinguished by the inability of DNA to be repaired from damage inflicted by UV light. The sun is the most common and harmful source of UV light, producing UVB rays. Though there are no preventative measures in the development of N. M. ’s disease; there are treatment options. The main treatment for XP is ensuring that N. We will write a custom essay sample on Xeroderma Pigmentosum or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page M. is protected from the sun; which greatly impacts the DNA impairment leading to cancer. Sunscreens can be used as an aid to manage XP. He should use sunscreens with SPF 30 or higher as part of his regimen. Sunscreens with compounds composed of chemicals absorb and/or those with opaque materials deflect UVA, and more importantly UVB rays. The UVB rays are an increased hazard to cancer development in several ways. Therefore; it is important for N. M. to use sunscreen when having any contact with UV light to ensure that UVB rays are being restricted from harming cells. Sunscreens alone do not suffice as the entire treatment; since any exposure to the sun is still dangerous to N. M. This is attributed to his increased sensitivity to sunlight. Protective clothing should be worn as well. It is advisable for N. M. to completely avoid the sun whenever possible. If he were to suffer from sunburn, his length of recovery would be abnormally longer than usual or would generate blistering. Even with the use of sunscreen, skin damage may still take place. The unrepaired DNA caused by his disease initiates changes in the cells. These changes and the forming of unrepaired cells may lead him to develop skin cancer. Skin cancer in XP occurs as basal cell carcinoma, squamous cell carcinoma, and malignant melanoma. UVB rays cause immonusupression that allows for cancer cells to grow and reproduce. CPDs are also a consequence of UVB rays; which encourages the formation of skin cancer. If N. M. were to develop a malignancy, his mortality rate would greatly increase. When cancer is of concern, sunscreen would help to assist N. M. ’s treatment by protecting him from the formation and growth of these cells caused by sun rays. People who do not carry the disease often link the use of sunscreen with prophylaxis. Sunscreen is often thought of as a preventative tool against sun damage and skin cancer. N. M. also uses sunscreen to deflect these risks, but does not use sunscreen as prophylaxis since he has already developed a disease that perpetuates these hazards. Sunscreens are part of an overall treatment to improve N. M. ’s condition; though there are arguments that it is used as prophylaxis to prevent the worsening of the condition.

In The Early 1900s The Living Conditions Under Which Many African Ame

In the early 1900's the living conditions under which many African Americans were living was poor. There was racial segregation, the passing of Jim Crow laws, sharecropping, and linchings. Africans were treated unequal and were highly discriminated against. African children were least likely to attend school, get high or well paying jobs, and raise a family out of poverty. There were few activists in this time period for the treatment of Africans, but two young men stepped forward. Du Bois and Washington, both from different backgrounds but both out to help the African race. Du Bois was born into a free family and makes certain demands to improve the living for his race, while Washington was borninto a slave family and seeks economic improvement. I believe that Washington offers the best strategy for improving their treatment and the quality of their lives in the United States. Washington believed that African children should be educated. At the end of the Civil War the number of African children going to school tripled, and in 1905 the amount of children sky-rocketed again. In 1920, 65% of white children were going to school, and 55% percent of African children attended school. Yet, $22 was spent on each white student and$3 was spent on each black student. Schooling for African children was hard, there were few school houses and students were often packed into tiny shacks that were supposed to be schools. The number of school houses in Alabama in the year 1871 for whites was 2,399, with 184,441 children attending schools, and 76.9 children per school house. The number of school houses for Africans that same year was 922, with 165,601 children attending and 179.6 children per school house. Schools for African children were overcrowded and not much learning would take place. More schools had to be built in order for education, discipline and morals to be taught. More money had to be given to African education, this another reason why the Tuskegee Institute was erected. Since 1890 the number of illiterate African children over the age of 9 that has decreased almost 50%. Yet, the amount foreign born white people have remained the same, showing that Africans have a learning advantage over immigrants. Schooling is helping Africans become successful and possibly lead them to good job and lead them out of poverty. Washington believed education was important and opened the Tuskegee Institute, which taught Africans a trade that they could become successful in. The number of Africans, ages 10-14, in 1870 that were unable to read was 78.9%. The number had decreased to 49.4% in 1890. This shows by allowing African children to go to school that they can learn everyday necessities. With the help of education Africans can help make economic improvements, and eventually it will lead to the equality of the African race, after a long period of time. Washington hoped to achieve racial equality through showing the white people that they can also work tot he same compacity as the white man, and together they could make the economy better. The number of children enrolled into schools after the Civil War nearly tripled. In 1871 the number of children in public schools was 33,834 and in 1880 it rose to 86,399. Being able to attend school was something new for children that were once slaves, but now that they were free they attended school and later in life sent their children to school. Washington wanted Africans to learn a certain trade or skill so that they can become successful and then teach others that skill. Attending school was the beginning of learning their trade, and possibly after school they would attend college. Washington offered the best way for improving the treatment of African Americans and the quality of their lives. From education, economic improvements will slowly be made and when Africans learn to accept accommodation then whites will begin to work along with African Americans. Learning a trade will help the African race become more successful and then they will be able to lead productive lives. As Booker T. Washington once said, ?In all things that are purely social we can be as separate as the fingers, yet one as the hand in all

COMPARISON OF REACISM TODAY FR essays

COMPARISON OF REACISM TODAY FR essays Racism today is both the same and different from racism of the early 1900s. Some areas of racism that are the same include that of the dark colored skinned population being segregated from whites and groups ganging up against people of a colored skin. Areas of racism that have changed dramatically include that amount of criticism the groups receive and the forms that they receive criticism. Some people have always looked down the dark skinned population upon for generations and generations. When the United States was formed black colored people from Africa where used as slaves, they where property and not a human being. Since this time many people have believed that whites are the supreme power and beings. Today, many people do not segregate based upon race or skin color. This was not the case in the early 1900s. At that time slavery was an issue that was just being put to and end and many people still saw the blacks as property. Other people saw the blacks as a hard worked for a low amount of pay. At this time, it was looked upon as British forming the new colonies. Most of these founders where of the white skin and found other skin colors as intruders or people in there way. These founders then just used them and saw them as cheap labor. Today though, many blacks make more or equal money and live a better or equal life then most of the white population. Look at a basketball or football team, it is mainly consisted of very talented dark skinned people. No longer do whites and blanks have different bathrooms and drinking fountains. We are on our way to becoming all one, being united. Unfortunately not all people feel this way and today there are still people that believed blacks should not exists and that they are just in the way. Blacks are still segregated in some ways today, but not near as much as they had been in the early 1900s. Racism is obviously not something God planned, it is a ...

The miracle video Assignment Example | Topics and Well Written Essays - 250 words

The miracle video - Assignment Example Since Helen is unable to speak, see and hear, i would have similarly used the simple objects like water, spoon and signs to enable her learn. I would also be persistant in teaching Helen just the same way teacher Annie Suvillian did. Helens story has immensely taught me on how to make appropriate choices and on how to manage time, for example, if it were that the teacher didnt make an apprpriate solid choice to separate Helen from her parents, she would have not learnt in an appropriate environment. The teacher was also able to manage her time. The shortest period she had to teach Helen was succssful hence impresing Helens parents. I learnt that hardwork pays. Helen as a teacher was so hardworking thus making her teaching progress succssful. Obedience, Helen became obedient thus enhancing her studies. Understanding also enables someone a teacher to provide the required teaching skills. Do you think teacher Annie was right to have taken Helen away from her

Assignment4 Assignment Example | Topics and Well Written Essays - 1250 words

Assignment4 - Assignment Example It is simple for learners to get disappointed in a class of blended capability. Stronger students may feel kept down weaker people may feel compelled. The instructor may feel focused. The best answer for this is to have an open-class talk about the classroom circumstance - to guarantee the best for everybody it is better to recognize the circumstances and for everybody to concur how to manage it. It is most likely best to stage and structure the talk (Reyes, 2014). All classes are blended capacity to one degree or an alternate. Great cases, when you have close local level speakers with novices, could be extremely trying for the instructor. In these cases, it is vital to recall that all learners will get something out of the class, however not so much the same things, and not so much, what you expect to show them! For instance, the tenderfoots may start to get a grip of your classroom dialect whilst the stronger understudies may start to have the capacity to put another strained into utilization. A class of thirty students learning English in a mixed ability class can be very tedious and challenging for any teacher. In this class, there will be a percentage of students that will not be at the same pase as other students. Grade four English is one of the fundamental bases of English. One needs to pass this stage of English so that they can be conversant and fluent with English. A grade four English teaches the students how to read and write new vocabularies, presenting and language structure. These are very vital in learning how to speak and writing the English language. The formative differences that exists in any optional and/or upper auxiliary school requests that instructors can consider the circumstances and make a move, they should proficient to utilize techniques that make it feasible for all scholars to encounter accomplishment by means applying the perfect specified in the educational program under the heading (Solatorio, 2014). Multi-level

Social Policy and Its Changes due to Economic and Historical Factors Assignment

Social Policy and Its Changes due to Economic and Historical Factors - Assignment Example The overall requirements for the older people may change considering the fact that they have higher human needs. Since the social policy has more to do with how the policies and procedures are designed to improve the life of the individuals and how their needs are fulfilled therefore older people occupy a relatively special position in the overall process of social policymaking. However, despite such significance, social policy and provision for the old people have kept on changing due to different factors. Two of the most important factors are the historical factors and the economic factors which relatively reshaped the way social policy has been designed over the period of time. As discussed above, the social policy refers to the guidelines, principles, procedures as well as legislation required to be made to make living as conducive. This also, therefore, requires that the rules and regulations should be prepared in such a manner which can foster and encourage such conducive living for the citizens of the country. This, therefore, has to be related to how the government responds to the different challenges and make policy and provision to ensure as to how the overall welfare of the persons can be improved. Governments including of UK and Ireland every year budget and spend money on the social policy spending which requires the government to actually spend the money on the welfare of the citizens in a relatively different manner. It is important to understand that the given the political and economic conditions of a country, the overall spending for the purpose of social policy keep on changing and there are countries which even spend one-third of their total GDP on the social policy spending. Such emphasis on the spending for the social policy purposes, therefore, gives it one of the most important policy parts of the overall policy of the government.  

Nutritional Benefits of Beans

Nutritional Benefits of Beans Beans are a great source of nutrients, beans are sometimes known as legumes. In a normal persons diet beans are one of the most important part because of their nutritional value. The most important nutrient in the bean is protein, which is made in the plant thanks to a bacteria called rhizobium. This bacterium places its self in the roots of the plant to change the nitrogen in to a form that is able to be converted in to amino acids. This is the beginning of protein in the bean. Nutrients are very important to the human diet. They are what keep you healthy and able to grow and learn. The most common nutrients in beans are iron, folic acid, and protein. These are all helpful to your body. Iron helps to carry oxygen in your blood; it also improves energy levels and your immune system to stay strong. Folic acids are especially important to women, because it is able to prevent spinal problems and birth defects during the first few weeks of pregnancy. It is also been proven to lower the risk of heart problems when you are older and finally protein which is needed for growth and repair of your body and its tissues. Most beans, with the exception of soybeans and peanuts, are made up primarily of protein and starch. The nutrients are stored inside the bean seed in a part of the bean called the cotyledon, as shown in Figure 1. The two cotyledons are completely surrounded by a tough seed coat, except for the point at which the bean has a little dimple. That is where there is a break in the seed coat and youll find a little hole or pore called the hilum. The hilum is where the bean seed was attached to the living plant before it was picked and dried. Initially, when placed in water, the dried bean seeds can only absorb water through their hilums. After about 30-60 minutes, though, the seed coats expand and become hydrated. At that point, water can move into the bean through the hilum and the entire seed coat surface (sciencebuddies.org). Unfortunately most people experience discomfort after eating portions of beans. This is because they are full of complex sugar and fiber. The discomfort is felt because your body is forced to work extra hard to degust the sugar. Thankfully one is able to teach your body to deal with those things by just consuming vary small portions of the beans often. The cooking of the bean is very important. Cooking dried beans in liquid is completely necessary to loosen the shell of the bean and to drake down the starchy granules that are built up inside the bean when it is dried. The amount of water used is also very important. If you use to much the bean will absorb it and produce a weaker flavor. But if not enough water is used the bean will remain hard and will make foe a bad cooking experience. Also important is the ways they are cooked do not hard boil them. The movement of the water will damage the seed coat causing the bean to break apart. A gentle simmer is best. At a temperature of 180 to 200 degrees farenheight the bean should be perfectly cooked and gently treated. During my experiment I will be testing liquids containing acids, sugars, and calcium. These will slow the process of softening. I am looking for which of the slowing additives is fastest. Even thought fast softening is not always desirable. Expectedly the acid will work in the cell walls. It will make hemicelluloses which will soften the walls and make it less likely to dissolve. The sugar will work by causing the cell walls to harden and by slowing swelling of the starches in the cotyledons. And finally calcium will again work in the walls of the cell, but it will cause strengthening by cross-linking the pectin. One way the softening process can be sped up is by adding baking soda. This, in the water, causes the water to become alkaline. Using just very small amounts of the baking soda can cut down baking time by 75%. The baking soda works by pushing out the magnesium which is caused by the pectin. It also works by dissolving the hemicelluloses in the water. This process is not desirable because the soda will leave the finished product slippery and with a soapy feeling and taste. Cooking beans is usually fairly easy. The time needed to cook really depends on what kind of bean you are using and how you cook them. A few types of beans are completely safe to eat raw such as peas and bean sprouts. Most kinds of beans are best roasted or steamed. For this experiment dried mature beans will be necessary because of the amount of time needed to cook and the need for liquids to soften them. The kind of dried beans that will be used are lima beans. The lima beans will be soaked overnight in cold water. One group will be the control group, having just beans and water. The second will just have table salt added to it. The third and fourth groups will have lemon juice and lemon juice with chopped tomatoes. The fifth group will have just milk, and finally, the sixth group will have molasses added. The materials are an extremely important part of an experiment. Lima beans will be soaked and then dried. To prepare the beans, one bag will be opened and poured into an airtight container. Just enough water will be added to cover the top of the beans. Once it is full, a lid will be placed on the container and then set on the kitchen counter overnight, which is approximately ten hours. Then the prepared beans will be divided into six groups and the different items will be added.

The Physics of Skiing Essay -- Sports Athletics Essays

The Physics of Skiing I have been skiing for about five years and I find it to be one of the most fun and challenging sports there is. A lot of the reason it is so challenging is because of the laws of physics such as gravity and friction. In this essay I will discuss how physics relates to skiing and how this physics makes skiing so fun and challenging. I will also discuss how things like wax and the shape and width of your skis can affect these laws of physics and enhance your skiing. There are really only two main forces acting on a skier, they are gravity and air resistance. The first and most important thing relating to the physics of skiing is the law of gravity. Gravity is the most familiar force in our everyday lives it is the force that keeps us on the ground it is also the force that makes things fall. We have all heard the saying, â€Å"what goes up must come down.† This saying is relating to gravity. Near the earths surface the acceleration due to gravity is 9.8 m/s^2. When you ski you are taken up to the top of a mountain by a chair lift once you reach the top of the mountain gravity wants to pull you back down the mountain. These forces of gravity and air resistance are what make skiing happen. The air resistance of a skier has a huge effect on how fast a skier is going to go. Air resistance is major factor in ski racing. A skier may reduce his or her air resistance by skiing in a tucked position. This reduces the amount of area that the wind has to hit, thus creating less drag and causing the skier to go a lot faster. Some world class skiers even have helmets that come to a point a few inches behind their head like an airplane wing to further reduce their drag. The reason that gravity is able to pull ... ...I would ski everyday if I could. I am so glad that there are such things as gravity, friction, air resistance, and kinetic and potential energy because without some of these skiing would not even be possible and without the others skiing would be really boring. If there were no gravity or kinetic and potential energy skiing could not exist. If there were no friction you would not be able to stop, and if there were too much friction you would not be able to move. And last but certainly not least if there were no air resistance there would be no ski racing. If nobody had any air resistance and they all just went straight down the hill they would all go about the same speed. There would be no way of going into a tighter tuck to go faster that another person. You may have never thought that if there were no such thing as physics there would be no skiing but it is true.

Research Real Estate Data Set Essay

Abstract In this paper the team analyzed three scholarly articles relating to our study. Furthermore, the team also analyzed additional data sets to include more variables like bedrooms and bathrooms in our investigation to test our hypothesis which shows that the results are consistent with the hypothesis. The population size, primary and secondary data, using unbiased information and applying ethics are also discussed in detail. Real Estate Data Set II As we begin the final stages of our project it is important to understand the process of applied research and how one or more variable have an impact on the dependable variable. It is important to understand why research is necessary and how we apply research to get answers to issues. The team analyzed thirty date sets to research homes with or without a pool, with or without a garage, and on the proximity of the house to the city, and how those factors affected the selling prices of homes. Furthermore, the team also analyzed more data sets to include more variables like bedrooms and bathrooms. Six bedrooms, three bath houses will sell for more than a one bedroom, one bath houses, regardless of whether it has a pool or garage. As we go forward with this assignment and analyze more data collection sets, it seems that the hypothesis that we proposed is the right one. Our hypothesis is based around the concept of human prioritization and its role in home selection. Additionally, the team researched three scholarly articles that are pertinent to our study to help us understand why the research is important and necessary. The first article uses analysis to discuss the connection between the selling price of a home and â€Å"Time on the Market† (TOM) (Sirmans, et al, 2010). It states that the longer the house is on the market the lower the selling price of the house. The study uses data sets to examine single family homes and whether the TOM co-efficient is susceptible to location, income of families, wealth and time. The results proved that the TOM co-efficient is sensitive to the variables and there is a significant relationship between TOM and the selling prices (Sirmans et al, 2010). It also states that selling prices and TOM is a very complicated because ellers / buyers want to maximize the price, while sellers want to sell at the top price buyers want to purchase at the lowest price. The second article discusses the study of how technology of real estate is changing and how important technology is key to gather important data from private and public sources for the real estate industry. Many studies have been published about the impact of the information on the real estate industry, on market size and efficiency, and market innovation. These studi es have proven that email and the use of internet are used as a positive marketing tool. Survey questions were developed to gather information about real estate agents and their attitude about using information technology as marketing their services. The results were positive and all that were surveyed viewed that information technology was key in some areas. Internet usage got a high score along with online research but personal webpage’s indicated a lower score (Acharya et al, 2010). The third article examined that in real estate development there is a need for risk assessment techniques to assess the impact of the project. The article is based on an exploratory survey which data was collected through interviews and a questionnaire. The study was conducted in the Thailand area using Thai real estate development companies. The study revealed that there are no systematic techniques to deal with the concerns of economic and political risks (Khumpaisal et al, 2010). All three articles focus on real estate research and how information is collected and used in different studies. All three article discuss how data, the collection of the data and the usage of the data play an important part while conducting research. When conducting research it is often difficult, or impractical to test the entire population. Many issues can arise, such as time consumption, cost, and redundant information. Often it is possible for researchers to draw conclusions based on population samples. This is when we test a small portion of the population and draw conclusions on the entire population based on the sample results. For our research the sample of thirty homes came from a larger sample of one hundred six homes. These homes were a sample of homes in one state, across five townships. For our research we decided to limit the sample to around thirty homes of similar qualities (outside of the variables we are testing). The reason we do this is to be sure there isn’t an outside, unknown variable affecting the experiment. Therefore we chose homes that are between two and three bedrooms, with two bathrooms. This gave us a sample of thirty-one homes. For this particular research, it is possible to see the affects of different variables on home prices. Also, with more than thirty samples it is also possible to eliminate outliers that may skew averages. For example, if we only tested three homes and two of them were priced outrageously, we wouldn’t be able to draw valid conclusions. However, by testing thirty-one homes, we can eliminate outliers. There are many possible sources of bias and error when testing a hypothesis with only sample of the population. In our case, we could simply omit homes that disprove our hypothesis. One reason for this is if we were working for a real estate company and they want to see which homes can make them the most money, and we know there are a lot of homes near the city center for sale. If we omit homes far away from the city that are selling for more, our bias has caused us to give false findings. Not all omissions are intentional. Sometimes errors are simply made in the research process. For example, with our research we could have included homes with any number of bedrooms. This would have resulted in data that may not have been practical for our research. For example, the complete data set included homes with up to eight bedrooms. If we were to compare that to a home with only two bedrooms the fact that either had a pool, or garage, or was close to the city would have been negligible. Again, we chose to only test similar homes in respect to number of bedrooms and bathrooms in order to prevent this error. It is necessary to collect primary data when a researcher cannot find the data needed in secondary sources. Some methods of primary research would include observation, postal surveys, telephone interviews, online surveys, face to face surveys, focus groups, and test marketing. Observation works well in retail markets. Observing consumer behavior provides many insights, although can sometimes leave unanswered questions. Postal surveys are great because they are relatively cheap with the ability to cover a wide geographical area. However, response rates are minimal and can take quite some time before any of the surveys are returned. Telephone interviews allow quicker feedback than a postal survey but any potential customers are usually hesitant on giving anything but short answers. Increasingly popular and at relatively low cost, surveys online are widely used by growing businesses as a way of gathering the views of potential and existing customers. Face to face surveys are sometimes costly, but a great way to get individual detailed insight, while focus groups are a good way of getting detailed information about customer preferences and tastes. Test marketing involves picking a small section of the market and selling a new product in order to assess customer reaction. This primary research can be a great predictor of how a new product or service will be received by the larger market. Primary research is the preferred research and conducted all of the time. National polls and surveys collect the population’s thoughts about proposals or particular political figures, journalists use it as their primary means of reporting events as well as news, and organizations collect data on their market trends and consumer base. When conducting research in professional or academic settings, the researcher needs to be aware of the ethics behind the research activity Ethical issues arise throughout any piece of all research. These issues often turn into political ones, and there are also close connections between issues around participation and ethical concerns. Ethical issues also have a tendency to turn into questions of trust. The researcher is the research instrument therefore the reader and/or user of qualitative research must be able to trust the researcher to have followed the proper procedures. There are quite a few key phrases which describe the system of ethical protections that medical research and the contemporary social establishments have created such as, voluntary participation, informed consent, confidentiality, anonymity, and rights to service, to better protect the research participant’s rights. When conducting research it is important to understand all stages of the research and apply good practices such as using unbiased sources and clear and ethical standards. Even when clear ethical standards and principles are in place, there will be times when the rights of potential participants runs up against the need to do accurate research. No set of standards can possibly anticipate every ethical circumstance. Furthermore, there needs to be a procedure that assures that researchers will consider all relevant ethical issues in formulating research plans.